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the eyeliner
guide
guide
Everything you need to line and define eyes—from
long-wearing pencils to ultra-precise liquid formulas.
long-wearing pencils to ultra-precise liquid formulas.
Gel Eyeliners
Pencil Eyeliners
Liquid Eyelinersgel eyeliners
Long-lasting formulas for creating ultra-precise definition.
Long-Wear Gel
Eyeliner
BENEFITS
The precision of a liquid and the ease of a gel. Waterproof and sweat-resistant. 12-hour wear.
HOW TO USE
Dip tip of the Ultra Fine Eyeliner Brush into Long-Wear Gel Eyeliner, wiping off excess before applying. Apply liner in short, even strokes close to the lashline.
Perfectly Defined Gel Eyeliner
BENEFITS
Ultra-fine tip for precise application. Crisp, defined look. Up to 12 hours of waterproof wear. Built-in sharpener.
HOW TO USE
Line the entire length of lid, applying as close to the lashline as possible. To sharpen, remove the cap with built-in sharpener at the end of the pencil.
pencil eyeliners
The go-to classics for creating subtle or smokey eye looks.
Long-Wear
Eye Pencil
BENEFITS
Waterproof and smudge- resistant. Pigment rich. 12-hour wear. Sharpener included.
HOW TO USE
Apply as close to the lash line as possible and line the entire length of the lid. Use short strokes for the most natural effect.
Long-Wear Waterproof Liner
BENEFITS
All-day waterproof wear. Pure, crisp color payoff. Gentle enough for tight-lining.
HOW TO USE
Apply as close to the lashline as possible and line the entire length of the lid using short, even strokes.
liquid eyeliners
Ultra-pigmented formulas for a sleek, graphic line.
ink liner
BENEFITS
Glides on with precision.
Tug-free felt-tip applicator.
Won’t fade, flake or smudge.
HOW TO USE
Apply to lids with felt tip as close to the lashline as possible for perfectly defined eyes.