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          Long-Wear Gel Eyeliner

          Waterproof, no-smudge eyeliner
          Eyeliner
          Show all Show all
          Long-Wear Gel Eyeliner
          Long-Wear Gel Eyeliner
          Long-Wear Gel Eyeliner
          A jet black.
          Waterproof, no-smudge eyeliner
          $53.00
          0.1 oz./ 3 g
          or 4 payments of $13.25 with Learn more
          0.1 oz./ 3 g
          Add to bag Select shades

          BUY 2, SAVE 25%*
          Double up on your Bobbi Brown favourites and save! Refresh your routine and enjoy 25% off when you purchase any two (2) or more products.

          *No code needed. Offer ends Sunday 22/02/2026. T&Cs apply.

          Shop now

          or 4 payments of $13.25 with Learn more

          What It Is

          This forever-favorite long-lasting eyeliner provides ultra-precise, budge-proof, smudge-proof, fade-proof definition. A must-have for our pros, this highly pigmented, smooth gel-based formula lets you create subtle to dramatic looks effortlessly.
          • Black Ink A jet black.
          • Caviar Ink A deep black-brown.
          • Espresso Ink A black brown.
          • Sepia Ink A rich brown.
          Select

          TOP REVIEWS

          "There's nothing like the control you have with a brush and this gel liner. It's beautiful and never smudges and goes on like a dream."

          KT
          From San Francisco, CA

          "I have not found anything better than this. It glides smoothly and stays on forever. Love it, using it since 2005."

          Naureen
          From Melbourne, Australia

          "I have searched high and low for an eyeliner that doesn't smudge. This is the best. I can wear this all day without it wearing off or smearing."

          Kellimojo
          From West Virginia

          "Stays on forever without smudging or running. I've been using this for over 16 years. Great product."

          Love This Liner
          From Atlanta, GA

          Customer Photos

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          YOUR QUESTIONS, ANSWERED

          Learn more

          WHAT'S THE BENEFIT OF LONG-WEAR SMUDGE-PROOF GEL EYELINER? 

          Our bestselling waterproof eyeliner provides ultra-precise definition with all-day wear.

          HOW DO I KEEP MY EYELINER FROM SMUDGING UNDER MY EYES? 

          Long-Wear Smudge-Proof Gel Eyeliner is formulated to be budge-proof, smudge-proof, and fade-proof.

          HOW LONG DOES WATERPROOF EYELINER LAST? 

          It depends on the formula. Our Long-Wear Smudge-Proof Gel Eyeliner offers 8 hours of wear without smudging or fading. It is also waterproof and resistant to sweat and humidity.

          WHAT COLOUR EYELINER FOR BROWN EYES? 

          Shades that are darker than your eye colour, like deeper browns or black, always work well. However, makeup is about options, so don’t be afraid to try a pop of colour when lining eyes.

          HOW DO I APPLY EYELINER? 

          Dip the tip of our Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Smudge-Proof Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer corner of the eye.

          HOW DO I USE EYELINER FOR A NATURAL LOOK? 

          To give eyeliner a more diffused, natural look, smudge softly after applying (but before the eyeliner sets). 

          Long-Wear Gel Eyeliner
          $53.00
          0.1 oz./ 3 g
          or 4 payments of $13.25 with Learn more
          0.1 oz./ 3 g
          Black Ink
          Add to bag Select shades