“Makeup is all about
the details.”
- Position: Artist in Residence, Asia-Pacific
- Location: Seoul, South Korea
- Specialty: Soft and radiant K-pop beauty
- Inspired by: Fashion and music
As a celebrity makeup artist and beauty expert, Seo Ok has created some of K-pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
Seo’s favorites
“Luxe Lipstick is
my all-time favorite.”
my all-time favorite.”
25
$67.00
$67.00
3.5g
3.5g
$67.00
Easy-to-use, long-lasting concealer stick
13
$60.00
$60.00
3g
3g
$60.00
- Temporarily Out of Stock
- Coming Soon
- Inactive
Pro Tip
Apply makeup like a feather—using the lightest touch possible.
Thickens, curls, and lifts
$67.00
$67.00
10 ml
10 ml
$67.00
Multitasking, moisturising primer
3
$104.00
$104.00
50ml
50ml
- 15ml$42.00
- 50ml$104.00
- 100ml$168.00
$104.00
- Temporarily Out of Stock
- Coming Soon
- Inactive
Waterproof, no-smudge eyeliner
4
$53.00
$53.00
0.1 oz./ 3 g
0.1 oz./ 3 g
$53.00
Behind
the Beauty
Beauty muse?
Every model I work with is my muse
Signature look?
Natural makeup that makes a soft impression
Other dream job?
Singer
Personal theme song?
Girls’ Generation ”Strength”
Can’t-live-without products?
Extra Lip Tint and Intensive Skin Serum Cushion Foundation
Meet
More artists
Carola
Gonzalez
Born in Puerto Rico and based in Hollywood, Carola creates modern looks for A-listers across red carpets, editorials, and campaigns with a fresh yet glamorous approach that celebrates skin.
Nikki
Deroest
Deroest
Growing up in Los Angeles, Nikki studied the work of Hollywood’s top pros. Now, she’s known for creating glamorous looks for her A-list clients as well as re-interpreting red-carpet looks for real life.